A lot of work gets done "because that's how it's always been done": copying data between systems, answering similar emails, preparing weekly reports, reviewing delivery notes, sorting tickets, updating spreadsheets. All of that can be automated, and the payback is usually immediate.
The process: listen to the context — or visit the workplace — and spend a couple of hours watching how the team actually works. Notes, questions, and a concrete, prioritized list of automatable tasks.
No tool sales pitch. Just understanding where time is lost and being straight about what's worth automating, what isn't, and what can be done without outside help.